Best email marketing tools for eCommerce stores
eCommerce email marketing is a different discipline from newsletter publishing. You need tools that understand order data, can trigger campaigns based on purchase behaviour, and can attribute revenue to specific emails. This guide ranks the top options for Shopify, WooCommerce, and BigCommerce stores.
What eCommerce email tools need to do
A general email tool like Mailchimp can send campaigns to a store's customer list. An eCommerce-specific tool like Klaviyo can trigger a browse abandonment email when someone views a product page for 30 seconds without buying, then follow up 24 hours later if they haven't returned, then suppress them if they buy from a different channel. The difference in capability matters for revenue.
The key features for eCommerce: Shopify/WooCommerce sync, abandoned cart automation, browse abandonment, post-purchase flows, predictive segmentation, and revenue attribution.
1. Klaviyo — best overall for eCommerce
Klaviyo is the standard for DTC email. Its Shopify integration is the deepest available: browse events, cart events, product data, customer lifetime value predictions, and churn risk are all accessible in segmentation. Pre-built flows cover every major eCommerce use case.
Pricing: visit klaviyo.com/pricing for current rates — their pricing page did not return readable data in our October 2026 check.
2. Omnisend — best value for multi-channel
Omnisend bundles email, SMS, and push notifications in one platform at a lower price than Klaviyo + separate SMS. Its eCommerce automations are solid, and the Shopify integration is good (though not as deep as Klaviyo for predictive data).
Pricing: from $11.20/mo for 500 contacts.
3. Drip — best for DTC brands with large lists
Drip's flat-rate pricing tiers make it economical for larger lists. Its purchase-intent segmentation and revenue attribution are strong. No SMS, but the core email product is reliable.
Pricing: from $39/mo for 2,500 contacts.
What about Mailchimp for eCommerce?
Mailchimp can be used with Shopify and WooCommerce, and it handles basic abandoned cart automation and customer segmentation. For a very small store that doesn't need advanced flows, it's fine. For a store where email is a serious revenue channel, the more specialised tools above are worth the extra cost.
All pricing from vendor pages, October 2026. Verify before subscribing.
Our verdict
Klaviyo for Shopify and DTC; Omnisend if you also want SMS; Drip for larger lists with predictable pricing.
Affiliate disclosure: DealzAway may earn a commission when you sign up through links on this page. This never influences our rankings or recommendations. Features and prices change, so always verify with the vendor before you buy.