Omnisend review: email + SMS for eCommerce
Omnisend bundles email marketing, SMS, and web push notifications into a single platform designed for online stores. It integrates with Shopify, WooCommerce, BigCommerce, and others, and its free plan is more generous than Klaviyo's. For multi-channel eCommerce email at a lower price point, it's a strong alternative.
Pricing
Free plan: 250 contacts, 500 emails/mo, 60 SMS/mo, 500 push notifications. Standard: from $11.20/mo for 500 contacts, includes email + SMS (limited). Pro: from $41.30/mo for 2,500 contacts, includes SMS at a higher volume. SMS messaging is priced by credit, and exact rates vary by country.
Pricing verified at omnisend.com, October 2026. Verify before subscribing.
What Omnisend does well
Omnisend includes SMS and web push on all paid plans, which Klaviyo only offers as paid add-ons. If you want all three channels in one tool without separate billing, this is a meaningful cost advantage for smaller lists.
eCommerce automations — abandoned cart, post-purchase, product abandonment — are pre-built and solid. Integration with Shopify is strong, though not quite as deep as Klaviyo's for predictive analytics.
The email template library is large, with product pickers built into the drag-and-drop editor so you can insert live product listings directly from your store.
Pros
- ✓ SMS and push included on all paid plans
- ✓ More generous free plan than Klaviyo
- ✓ Good pre-built eCommerce automations
- ✓ Product pickers in the email editor
- ✓ Strong Shopify, WooCommerce, and BigCommerce integrations
Cons
- ✗ Reporting is less detailed than Klaviyo
- ✗ Predictive analytics not included
- ✗ SMS volumes on lower plans are limited
- ✗ Smaller template selection than Mailchimp
Omnisend vs Klaviyo
Omnisend is cheaper for multi-channel (email + SMS) at smaller list sizes. Klaviyo is more powerful for data-driven segmentation and predictive analytics as you scale. If you're starting out on Shopify and want SMS without a Klaviyo add-on bill, Omnisend is the better value.
Our verdict
Best value for multi-channel (email + SMS + push) eCommerce email at smaller list sizes.
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