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Klaviyo vs Drip vs Omnisend for eCommerce email
Three email platforms built for online stores, compared on published pricing, segmentation and eCommerce integrations. Details verified from vendor pricing pages — check before subscribing.
Compare
Klaviyo
See pricingPricing available at klaviyo.com/pricing
Omnisend
From $11.20/mo500 contacts, billed monthly
Drip
From $39/mo2,500 contacts, billed monthly
Free plan
Yes (250 contacts)
Yes (250 contacts)
No (14-day trial)
Contacts (paid entry)
500
500
2,500
Segmentation
Advanced
Advanced
Advanced
SMS included
Add-on
Yes (limited)
No
Best for
Shopify & DTC brands
Multi-channel sellers
DTC eCommerce
Pros
- Deep Shopify and WooCommerce integration
- Predictive analytics included
- Excellent pre-built eCommerce flows
Cons
- Pricing scales steeply
- Overkill for non-eCommerce sites
Pros
- SMS and push notifications on all paid plans
- Easy product picker in emails
- Good value at entry tier
Cons
- Reporting less detailed than Klaviyo
- Template selection smaller
Pros
- Flat-rate pricing above 2,500 contacts is predictable
- Strong revenue attribution
- Visual workflow builder
Cons
- No free plan
- Higher entry price than rivals
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